Women's Philanthropy is a focus for empowering the lives of women and girls. Supporting non-profit programs that help women and girls through encouragement to build lives that maintain stability, the result is dynamic transformation and social change. This is a clearinghouse for sharing information and resources, as well as a forum for promoting dialogue, exchange and feedback about critical issues that affect women's lives.
The social media marketing landscape is complicated. We're here to help you navigate it. Don't miss the early bird deadline for our Bootcamp, Friday, June 8. Register Now.
This day-long Special Program covers proven practices in how nonprofits can use social media for outreach, fundraising, friend-raising, and fulfilling their missions. The program will include both big picture sessions, as well as breakouts aimed at beginner and intermediate social media users.
Keynote:Smart Social Media Strategy
Before latching on to the latest trend in social media, have you considered whether it is a good fit for your nonprofit? Does it further your mission and capacity? Is it truly engaging the communities you serve? Does it create a good "return on investment" for the time, efforts, and expense it may involve? Learn how you can measure social media's impact on your cause and your constituency?
Garth Moore, Deputy Director of New Media, ONE Campaign
Garth Moore is Deputy Director of US New Media for the ONE Campaign, the global grassroots advocacy and campaigning organization that fights extreme poverty and preventable disease. ONE has more than three million global members and is rated among the top nonprofits on Twitter, Facebook, and YouTube.
Before joining ONE. Garth worked as the Internet Director at 1Sky, a climate advocacy campaign and as an online fundraising and social media consultant with Changing Our World. He began his nonprofit career as Online Communications Director for the ASPCA in New York before becoming a freelance consultant with Charity Dynamics and the ACLU. Garth has held advisory board positions with Convio and the Association of Fundraising Professionals. He recently completed his MA in Communications from the Johns Hopkins University.
Fundraising Through Social Media This panel discussion will bring together experts on fundraising through social media who will provide different perspectives on how useful social media tools and crowdfunding websites are to nonprofit fundraising.
Beginners Breakout Session 1: Facebook 101 How and why to create a Facebook Page for your nonprofit? Learn how to personalize the look of your page and get people to "Like" you? Determine what content will truly engage your audience.
Beginners Breakout Session 2: Twitter 101 Tips for creating content in 140 characters or less, gaining and engaging followers, and how Twitter engages people in different ways from Facebook.
Intermediate Breakout Session 1: Social Media Tools Beyond Facebook and Twitter How are nonprofits effectively using Linked-In, Pinterest, mobile tools, and more for outreach and impact?
Intermediate Breakout Session 2: E-Marketing and Blogs In a world where Inboxes always seem to be overflowing, but we still need to convey information in more than 140 characters, learn how to use long-form online communications tools like e-mail and blogs effectively alongside your social media.